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Selling Apples? Talk to the oranges: Finding networks, clients and customers in unlikely places

I'm reblogging this post, not only for the obvious reason that Julie featured me in the post, but also because it is a powerful demonstration of the value of going outside your comfort zone to find new clients and an audience. I first met Julie on Twitter (@WritingRoads) and I'm so glad we hooked up.

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I just published this post on my blog and wanted to share it with you: 1) to say thank you for the incredible support and conversation I've experienced here, and 2) because I think this is an experience that we can all benefit from as we work to sustain and grow our businesses - whatever that business might be! Thanks again...to you all!

Picture courtesy of The Busy Brain

The craziest thing happened to me last week. I was on Twitter and met a smart, smart woman named Michelle Minch. She’s a home stager (helps design and set-up homes to increase their chance of selling) and I noted that she was part of the Active Rain Network. I’d heard about Active Rain and understood it to be an extremely well-populated, well-ranked and well-used social media network for people in the real estate business - it supports and is virtually built on member blogs.

As we chatted, Michelle suggested that I join Active Rain. I scoffed, replying that I’m not a realtor. And, well, let’s just that say that she proceeded to school me on the reasons I should, in fact, be there.

Turns out that just because I’m not part of the real estate industry, perhaps because I’m not, these folks are quite interested in what I have to offer. I’ve had a simply amazing time learning to use their network, being astounded by how well it’s built and how well the members use it.

The Numbers, The Numbers: as of this writing and in only 7 days, I’ve had 135 comments on 5 posts and 1,621 pageviews of those 5 posts. Wowzah! Serious, serious kudos to the Active Rain community for really participating in the conversation and supporting fellow members.

So, I’ve been chomping at the bit wanting to share this with you because there have to be more opportunities like this for all of us, right?

Here’s what I’ve summized so far:

  • Look beyond where you’ve been looking to get your message out and to get new business. You’ve been going up? Go down. Left? Go right. Selling to the apples? Talk to the oranges. Promoting to the ladies at the beauty parlor? Check in with the sanitation department.
  • Think of a group that could use your product or service…find out if they have a club, a network and join.
  • Do you already belong to such a group? But you never thought of mixing business with pleasure or one business with another?
  • As always, be human, showcase your expertise and your self. Example, I had a bit of fun on my profile bio - let’s just say, my ‘about yourself’ didn’t come dressed in a pants suit.
  • Remember that this is a two-way street. Give to this new group and also learn from them, as they will do to and from you.

Have you had a similar experience? Do share…

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Los Angeles Real Estate Staging

2015 RESA Professional Stager of the Year

2014 RESA Top 10 Professional Home Stager2010 RESA Professional Stager of the Year

Michelle has staged hundreds of Los Angeles homes, many of which have sold with multiple offers, above listing price.

She works with home sellers, listing agent, builders, flippers and asset managers to prepare homes for sale throughout Los Angeles and North Orange County.

Moving Mountains Design provides vacant home staging, color consultations, corporate and executive relocations,  and interior design. We also stage model homes, REOs, foreclosures and auction properties for real estate investors and asset managers. Builders hire us to stage their models or to help move inventory when sales slow down.

For more information about our Los Angeles home staging services, contact Michelle at (626)385-8852 or by email.

Click here to see our Los Angeles home staging portfolio

Click here to go to our Los Angeles home staging blog

Click here for more information about home staging in Los Angeles and how we can help sell your home faster and for the best price

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Comment balloon 23 commentsMichelle Minch • January 06 2009 12:30PM
Selling Apples? Talk to the oranges: Finding networks, clients and…
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