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12 Ideas For Business Success In Real Estate in 2017

I am often told that I am lucky to be the owner of a successful professional home staging company. Luck is the magic sauce that makes it all come together, but there are many things I do every day to make sure my company is well regarded and stays ahead of the competition.

Following these 12 steps will make you more successful in 2017.

Unlike the title of the hit Broadway play "How To Succeed in Business Without Really Trying", you really do have to make an effort in order to succeed. Here's my 12 tips for success in the Real Estate business, whether you are a home stager or a real estate agent:

  1. The early bird really does get the worm: I find I am more likely to get the staging contract if I am one of the first home stagers to return the client's call. You get to make an impression on the client first, and that's often the deepest connection. I imagine it works the same way with real estate agents.
  2. Under-promise and over-deliver: I never reveal every bit of what I'm going to do, or what I'm going to provide before staging a home. I always make sure I go the extra mile and deliver more than I promised.
  3. Don't take on projects that are "over your head": You're dealing with your client's most valuable asset - their home. If you take on too big of a project or too large of a listing, and you fail, you will ruin your reputation, and may create a dire situation for your client. Stretching yourself to take on a little more than what you are used to is good, but this whole concept of "Fake it till you make it" is deceitful and deceptive.
  4. Open and frequent communication is key: Make sure everyone involved in or with your business understands what you will be providing, how much it costs, and what is expected of them. Repeat, if necessary, until you are certain everyone is on the same page.
  5. Surround yourself with the best: We are measured by the company we keep. Expel people who are dishonest, have dodgy ethics or simply make you feel uncomfortable, from your inner circle. Don't partner with other agents, home stagers, mortgage brokers, contractors, etc. that behave questionably, lest you be painted with the same brush. Don't take on clients that seem dishonest, unethical or "weird". They won't be worth the lost sleep and headaches.
  6. Trust your "gut": If you're not sure if something is OK, or a client asks you to do something that makes you feel uncomfortable, or you wonder what might happen if you "get caught" - DON'T DO IT! We have "gut" instincts for a reason. It's nature's way of protecting us. 
  7. Build trust with your clients and your community, and do everything necessary to maintain that trust. Lose a job, turn down a client, quit, if you have to, but maintain your personal integrity.
  8. Keep up on new technology and continuing education: You can take classes in a classroom, go to a seminar, take classes on-line, hire an expert to help you or subscribe to various blogs and groups, but don't ever close the door to learning as much as possible about tools, technology or methods for doing your job better and more efficiently. I spend at least one hour per day reading blogs from various disciplines (technology, law, finance, art and, yes, real estate) to "keep my tools sharp".
  9. Always be prepared: We can't be prepared for every eventuality, but there are many we can and should be prepared for. I think ahead  (if I could underline that twice I would!) and try to figure out all the things that might go wrong or surprise me, and then I try to be prepared. 
  10. The greater your effort the greater your chances of success: I have a plan and goals and I work my plan every day (well, almost). I work hard, try to work consistently and make sure my efforts are heading me in the right direction.
  11. Believe that you earn success: I believe that I deserve success, I work hard for it and I earn it. Even when I am not so successful, I believe that I deserve to be successful. If you don't believe you deserve success - not just want it, but really deserve it - you will always manage to sabotage your success.
  12. Be kind, be respectful, be helpful and behave professionally: You may not always get every job or listing by being kind, respectful and helpful, but you will earn the respect of your peers and clients and your reputation will grow accordingly. Behave professionally, because you never know who's sees what your doing, reads what you're posting to Facebook or where your next client will come from. 

What do you do to create success in your real estate or home staging business? Let's make 2017 a great success for all of us!

_________________________________________________________________________________________________________________

Los Angeles Real Estate Staging

2015 RESA Professional Stager of the Year

2014 RESA Top 10 Professional Home Stager2010 RESA Professional Stager of the Year

Michelle has staged hundreds of Los Angeles homes, many of which have sold with multiple offers, above listing price.

She works with home sellers, listing agent, builders, flippers and asset managers to prepare homes for sale throughout Los Angeles and North Orange County.

Moving Mountains Design provides vacant home staging, color consultations, corporate and executive relocations,  and interior design. We also stage model homes, REOs, foreclosures and auction properties for real estate investors and asset managers. Builders hire us to stage their models or to help move inventory when sales slow down.

For more information about our Los Angeles home staging services, contact Michelle at (626)385-8852 or by email.

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Comment balloon 23 commentsMichelle Minch • February 06 2017 09:41PM

Comments

Michelle, you do have the right ingredients for a successful business, congrats!  

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373) over 1 year ago

Thanks, Joan!

Posted by Michelle Minch, Home Staging Los Angeles and Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA) over 1 year ago

These are some great tips for succeeding in any business. Thanks for sharing I hope you have a great afternoon.

Posted by Pat Champion, Call the "CHAMPION" for all your real estate needs (Coldwell Banker Camelot Realty) over 1 year ago

Thank you, Pat! You too!

Posted by Michelle Minch, Home Staging Los Angeles and Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA) over 1 year ago

Thanks for the great tips!

Posted by Cheryle Brown-Williamson, Home staging in Orange & LA county, interior redes (Just the Right Touch Home Staging & Interior Redesign) over 1 year ago

Thanks, Cheryle!

Posted by Michelle Minch, Home Staging Los Angeles and Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA) over 1 year ago

Beautifully written! Classy and professional - the law of attraction works.

Posted by Maureen Christiansen over 1 year ago

Well!  I think you captured all the most important aspects Michelle Minch of a detailed list or SUCCESS!  Thank you.  I have to say (not bragging) that I try and do all of these things.  

Posted by Diana Dahlberg, Real Estate in Kenosha, WI since 1994 262-308-3563 (1 MONTH REALTY) over 1 year ago

Wonderful post Michelle! Thank you for sharing these solid business practices.

Posted by Gregory Manns, Palm Springs Area Realtor HomeSmart Professionals (HomeSmart Professionals - Palm Springs / La Quinta, CA) over 1 year ago

Lots of great tips to remember in your business and in any business where an honest relationship and trust in each other is very important for accomplishing mutual goals once they are known and shared. Thanks for sharing.

Posted by Nancy Middleton, Nancy Middleton, Counselor Realty, Minnetonka, MN (Counselor Realty, Inc.) over 1 year ago

Excellent points, Michelle!  Thanks for sharing these with the AR family.

This is another great bookmarked post for me!

Happy staging from one staging sister to another

Posted by Virginia Youngblood, DO-STAGE! LLC - Home Stager - ASPM® (DO-STAGE! LLC - an ASPM® Home Staging Company) over 1 year ago

12 wonderful tips, whether one is a stager, a Realtor® or any other type of business owner. Rachael Kendall - this fits in perfectly with our Team Charter, don't you think?

 

Posted by Lottie Kendall, Serving San Francisco and the Silicon Valley (Pacific Union International) over 1 year ago

"I am a great believer in luck, and I find the harder I work, the more I have of it." - Thomas Jefferson

Yep - you're one lucky lady! Congratulations on working hard enough and smart enough to earn all that luck.

Posted by Marte Cliff, your real estate writer (Marte Cliff Copywriting) over 1 year ago

Great list.  I already do most of them religiously but seeing them in writing is a good reminder.

Posted by Carol Lynn Johnson, Residential Specialist (Re/Max Elite Realty) over 1 year ago

Great Post!  Congratulations on the feature.  

Posted by Anna Hatridge, Missouri Realtor with Goodson Realty (Goodson Realty) over 1 year ago

This is a wonderful and common sense list Michelle Minch, and it is no ownder you are sccessful following these guidelines!  Keep up the great work!

Posted by Greg Mona, YOUR Local Real Estate and Design Resource in AZ! (RE/MAX Platinum Living) over 1 year ago

#2 and 12 are so important. I find that if I do a few extra little things for my clients--they SO appreciate it!  Congrats on your success--I believe in staging, it has worked for my listings every time!

Posted by Mary Hutchison, SRES, ABR, Specializing in Brookside, Waldo, Prairie Village (Better Homes and Gardens Real Estate-Kansas City Homes) over 1 year ago

Excellent list, well thought out, makes total sense.

Thank you.

Posted by Brian DeYoung, Brian DeYoung ( Howard Hanna Real Estate Services) over 1 year ago

excellent .... how far is your reach?  Do you go to the Beach Areas in So Cal?

 

S

Posted by steve weiser, Real Estate Agent (ReMax Evolution) over 1 year ago

Michelle, I very much appreciated reading this.  #6 and 12 really stand out for me.   Thank you!

Posted by Kathy Booth, Setting the Stage, Home Staging and ReDesign Professional (Setting the Stage) over 1 year ago

Excellent list of ideas for success in 2017, Michelle. They are all useful and but some are so hard to do. For example, trust your gut....so simple but sometimes we ignore it, then the sleepless nights and regret set in. If only I could listen more lol. Have a great weekend.

Posted by Terrie Leighton, Reno Real Estate Agent ~ Selling Homes in Reno (Ferrari-Lund Real Estate ) over 1 year ago

Very good principles and ways to succeed.  I agree with all of them! 

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) over 1 year ago

Believing you deserve success so you don't sabotage yourself is so important.  Thanks for a great success list.

Posted by Beth Bromund, REALTOR (248) 651-3500 (Coldwell Banker Weir Manuel) over 1 year ago

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